About the Company
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The Challenge
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The Solution
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Dwell City Modern
National
Partnership with Dwell & brand exposure
Local
Drive traffic to New York showroom
A partnership that grew into a 2-year program
Designer in Residence
Identify and celebrate emerging design talent while aligning the brand’s refreshed design approach and introduce new Director of Design, Adam Rogers.
Connect & Elevate
- Concerpt multi-touch point program
- Cultivate relationship with New York design schools (Fashion Institute of Technology, Pratt, New York School of Design
- Establish and grow media collaboration (Dwell)
- Reinforce/introduce brand values with New York Metro market
- Cultivate relationships with local association chapters to discover emerging designers and connect with regional architects and designers
Build a multi-year program
to connect the brand with designers, the media and ultimately consumers
Building Connections
Emerging designers Fahmida Lam and Willy Chan each concept and build a piece of furniture with the help of a Thos. Moser Craftsman in the Auburn, ME workshop
Meanwhile, outreach begins via eBlast and phone to local New York design schools and associations encouraging event attendance
A Showcase of Design
- 360º Approach: Dwell City Modern event unveils designs and Adam Rogers debuts as guiding design force
- Event setup and preparation
- Local media and association outreach
- More than 100 architects, designers, and design-savvy consumers attend
The momentum continues
with a pop-up featuring Fahmida’s and Willy’s designs at the Dwell on Design Show in Los Angeles
Thos. Moser Evolved
Greater connection with the design community
Fahmida Lam’s design adopted into the Thos. Moser collection of fine furniture
Visibility through press coverage expanded the reach of Thos. Moser beyond the Northeast
508,887,071
TOTAL CIRCULATION VALUE/IMPRESSIONS
$4,696,177
TOTAL VALUE
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