About the Company
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The Challenge
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The Solution
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Plans, Programs & Partnerships
Develop a fully integrated outreach plan to influencers
Create programs that engage and connect influencers
A partnership that grew into a 2-year program
Influence the Influencers
Regional Association Outreach Programming
- Meet with regional association chapters and host awareness events
- Create “early and often” incentives to encourage early registration. Private invite-only exclusive event at Mandarin Oriental in Las Vegas.
Exhibitor Concierge Program
Work closely with “Loyalty Leader” exhibitors to curate their show experience. Walk through all show opportunities, encouraging participation and sponsorship where appropriate.
Connect the Community
KBTribeChat Takeover & Progressive Chats at the Show
- Leverage the Kitchen and Bath Twitter community through weekly chats
- Engaging brands with design pros active on social media
- Moving from stand to stand sending news out via Twitter from the show floor
Champagne & Cupcakes Show Tweet Up
Invited 200 design pros active on social media to kick off the action on the show floor. Secured media sponsor to underwrite.
Media Mavens—Public Relations
Public Relations Outreach
- Cultivated media, pitching and promoting show, resulting in:
- Over 1,000 clips
- Value of $40 million
- 2.3 billion impressions
- The KBIS Digital Pressroom was built and managed by WG, allowing exhibitors to post news and insights 365 days a year.
Roadshows, Media Attendance, & Hard Hat Media Tour
Following Spring and Fall media roadshows, 326 media pros worked the show. nearly two dozen were selected to participate in a Hard Hat Media Tour on day 1 of the event—before official show opening.
Media Mavens—Partnerships
Modenus BlogTour Partnership
24 bloggers were hosted by KBIS to cover the show pre-, during, and post-event. The Modenus Media partnership integrates content, social, and at-the-show presence.
Consumer Reports & VA Tech Build the Kitchen of the Future
WG secured the VA Tech Kitchen of the Future and connected Consumer Reports as a sponsor.
Meredith Publishing—Traditional Home Sponsors Best of KBIS Awards
WG and Meredith struck a deal whereby Traditional Home sponsored the Best of KBIS Award program.
Reinvigorate & Restore
KBIS is enjoying a resurgence. Attendance is up. Exhibitor space has expanded. The event is profitable. The community is flourishing.
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