About the Company
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The Challenge
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The Solution
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Rebrand Fairway Building Products to
Fairway Architectural Railing Solutions
Position
Fairway Architectural Railing Solutions as the industry leader
and authority in non-wood railing materials
for the Pro Channel and Design Build Markets
Brand Discovery Process
Market Perception
Customer Journey
Brand Personification
Messaging/Positioning
Fairway Architectural Railing Solutions engineers smart,
safe, and architecturally significant railing systems that
make buildings beautifully sound.
Smart. Architecturally Significant. Safe. (SASS)
Develop Integrated
MARCOM Plan Assets
Trade Show Booth, Branding Video,
Virtual Reality Product Demo, Signage/Packaging
Integrated MARCOM Plan Tactics
Public Relations
Social Media
Email Marketing
Rebranding Launch Event
Results
Became the first building products company to embrace virtual reality
Rebranding securely positioned Fairway Architectural Railing Solutions as a
leading authority in non-wood railing materials
Secured over 20 media opportunities at first event showcasing new branding
Related Case Studies
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