CIRCLE OF LOVE A 360º APPROACH

The circle of love is WG’s philosophy on how to approach a project holistically and strategically. You may have heard of journey mapping before, well, we’ve been doing it before it was cool.

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AUDIT & ASSESSMENT

The first step in our process is to perform a SWOT analysis. We will review your competitors and conduct interviews to understand your brand’s strengths, weaknesses, opportunities, and threats.

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BRAND DEVELOPMENT

After the Audit & Assessment, we begin brand development. This is the foundation to all we do. We conduct interviews, discover your unique selling proposition (USP), and build up to your brand’s core essence.

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MARCOM PLAN DEVELOPMENT

Once we have a solid foundation, we can begin the creative strategy. Images that strike you. Words that sing. Tunes that engage. Messages that connect. A look people remember. That’s what creative strategy is about.

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FUNCTIONAL EXPERTISE

Once the brand has been developed and the strategy is in place, we will enhance every single user touchpoint with your brand.

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